blogging, marketing

Blogs, and content marketing in general, work because you can build a following if you have the right mix of knowledge, personality, and dedication. (And under all that, like I always say, an understanding of your audience and how to talk to them. Sounds familiar, UX folks?)

I'm not sure I have all that, but I enjoy blogging because of the conversational and archival nature of posts—it feels like sending postcards or drawing sketches.

Misty Scottish Highlands
A photo of the Scottish Highlands from Pending Departures, which I must admit served as a photo dumping ground for a long time... flexibility is the joy of blogging